THE BIG LIE: What large skin care companies haven’t told you.

Beverly Hills, CA.: April 2012 If you are one of the countless consumers that has fallen prey to the marketing ploys of large skin care companies you are not alone. Each year top skin care brands spend millions of dollars on flashy ad campaigns and lining up big name celebrity endorsements to get you to buy their products. These ads are working, resulting in Americans spending billions of dollars on skin care products that promise to do everything from relieving dry skin to reversing the signs of aging – only to deliver minimal result!

Why your lotion isn’t working
To keep the cost of production low and increase profits many large skin care companies use toxic ingredients in their skin care products. Additionally, these companies use artificial moisturizers in their products that mask but never heal the signs of your dry skin. The result is that you buy more sub-standard lotion that never quite achieves your skin’s needs, resulting in you buying more of their lotion in hopes that their promises will eventually work.

Dr. Brian Zogg, a board-certified dermatologist in Southern Minnesota further explains how this works and what type of product you should use instead. “The artificial moisturizers in conventional creams and lotions can send a signal to the moisture producing parts of your skin that enough moisture is present. Your skin then makes less of the natural moisture needed for an effective dry skin treatment. A shielding lotion protects your skin against chemicals and uses your natural oils and moisture to heal the damage.”

How to heal your dry skin
Dry skin is caused by a damaged skin barrier that is no longer functioning properly. You skin’s barrier is designed to keep the good stuff in and the bad stuff out. When that barrier stops working, your skin is robbed of its own natural oils that keep your skin moisturized, leaving it dry and cracked. To heal your dry skin you need to restore the your skin’s barrier and shield it from harsh chemicals. A shielding lotion is a new revolution in skin care designed to specifically strengthen the skin’s natural barrier, healing dry skin and protecting healthy skin.

Dr Lisa Benest, a board certified dermatologist in Southern California explains why shielding lotions are superior to artificial moisturizers “A shielding lotion is a lotion that provides a natural barrier on top of the skin to protect it from outside chemicals and irritants. In addition it also acts to keep the moisture and the oils in the skin, so that the skin can heal itself. Shielding lotions not only protect the skin’s barrier but they restore the moisture to the skin and allow the skin to continue to moisturize itself, so that your skin does not become addicted on the moisturizer and ultimately cures the dry skin.”

The one lotion you will need to buy less of over time
21st Century Formulations tested countless formulations and spent years developing Skin MD Natural Shielding Lotion to ensure it would deliver on its promise to heal dry skin and protect healthy skin. Skin MD Natural uses a special blend of six vitamins and herbs that naturally strengthen your skins barrier restoring its function. Because Skin MD Natural restores the skin barrier your skin is able to heal itself. The result is that your skin will require and less lotion over time and not more.