By Freddie Ulan, DC, CCN
I hope that I’ve given you some concepts to think with in this series that will enable you to take a look at what you’re doing in your practice to see possibly where you’re falling short and where you can improve. Every one of us here is doing something right. Some of us are doing more right than others, but I look at a practice in the same way that I look at a patient. I don’t just concentrate on the diseases. I want to see how much health they have. And then I want to build on that health. When we look at a practice, the first thing we look at is, what’s right about this practice? Usually, the most right thing about the practice is the practitioner’s purpose. The practitioner is there and wants to help people. That’s the most right thing about the practice.
The next thing is to actually do a thorough analysis of what you the practitioner are doing in regards to your practice. We’ve isolated 100 points of practice administration. We have a little test that we give people. It’s a questionnaire. It’s sort of like a symptom survey for your practice. When you fill out this symptom survey, these 100 questions, it gives you a graph that looks like an old symptom survey graph. If you can imagine, instead of each organ system being listed in a column, each of the key areas of your practice being listed in a column, you can see exactly what area is already good and what areas need to be re-enforced.
The wonderful thing about this is that everybody who does one of these questionnaires ends up with a chart where they can see what their good points are and what are the points that need improvement. Sometimes you see a point there—it’s killing the guy.
The good news about all of this is that every one of these points, every one of the points on the graph can be corrected and improved with specific training designed to improve those points.
And we end up seeing this: the practice is a mirror image of these graphs. Just like the person’s health is a mirror image of the symptom survey graph, the practice is a mirror image of your practice analysis.
So, it comes down to you. We have found in order to improve the practice, we take somebody who wants to improve their practice, that’s the first step, improving themselves.
And we can analyze their practice. Identify the areas that they need to improve and handle through very specific training. We get the person through the training for that, watch that graph improve (and it does). And then we notice that as the graph is improving, the practice improves in a direct reflection, direct proportion as the graph improves. We’ve been doing this now for some years.
I can say that everybody who comes to my Patient Management Workshop goes home and experiences some degree of improvement in their practice in direct proportion to how much of it they implement.
So, I’m very happy to say that we have finally evolved to the point where after years of me trying to train practitioners how to do what we were doing and do our model, we actually have the system worked out. We’ve got the procedures in place. I’ve got the personnel in place. We’re absolute professionals at doing this.
We’re here just to do one thing; to help get you into one of those circles on the map (from the exercise in Part 3), really taking full responsibility for that circle that you put on that map. So that you can actually achieve what you need to achieve so that we can get enough of us out there to truly make a difference in this society. That’s the whole purpose of this.
I look forward to seeing you at future workshops, whether they are the Nutritional Response Testing or Patient Management workshops. I look forward to hearing from you. I appreciate your attention. Thank you very much.
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